Sponsors play an essential role in the longevity of any sports event. You see it works both ways. The sponsors get to leverage the emotions of the fans to market their products while the sports event gets the required funds to run the event. When the event is as big as the FIFA World Cup, … Read more
LaLiga has signed a broadcast deal with Viacom18’s flagship youth brand MTV teamed for the next 3 years. The 3-year partnership will give the network linear and digital rights across the Indian subcontinent. Enabled and supported by Rise Worldwide, the LaLiga football tournament will now air exclusively on MTV in India, along with select national … Read more
ISL Franchise Kerala Blasters have announced on their social media accounts SIX5SIX, a Delhi-based sportswear brand, as their Kit and Merchandise partner for the upcoming seasons of ISL 2021-23. SIX5SIX will be designing the team’s home and away kit, practice kits and the entire fan merchandise as well.“We are extremely elated to come on board … Read more
Global sports brand Hummel set to enter the Indian Super League as the official team kit partner for Hyderabad FC. The legendary Danish brand has a proud sports history and is one of the most recognised team sports brands in the world with roots in football and handball, and has previously been worn by iconic … Read more
Cristiano Ronaldo’s time in Juventus is widely talked about in terms of game and performance, the team’s and his own. But what Juventus have gained outside the field through CR7 is a lot more than just a big name, it has been one of the most influential business transactions for the Italian club that has … Read more
The Indian Super League was officially launched on 21st October 2013 by IMG–Reliance, Star Sports, and the All India Football Federation (AIFF), with the goal of growing the sport of football in India and creating more awareness in the country. The league began in October 2014 with eight teams participating. Today we will look into … Read more
Chinese smartphone makers Vivo on Tuesday announced a 4-year agreement with UEFA under which the global smartphone brand will become an official partner for UEFA Euro 2020 and UEFA Euro 2024. Guy-Laurent Epstein, marketing director of UEFA said: “We are delighted to have Vivo onboard as a partner for UEFA EURO 2020 and UEFA EURO … Read more
Serie A kicked off its 2020-21 season earlier this September with COVID-19 restrictions limiting clubs to admitting no more than 1,000 fans into stadiums. Due to the pandemic, the league’s three main revenue streams – Tickets, Sponsorships and Media Rights all have been affected. Also read: East Bengal FC to join ISL Chief executive of … Read more
Mrs Nita Ambani, Founder & Chairperson, Football Sports Development Limited (FSDL) today announced the arrival of East Bengal FC at the Indian Super League. The club will feature in the 7th edition of India’s top tier football competition. This spontaneous expansion has matured after Kolkata-based cement company, Shree Cement Limited, acquired majority stakes in East … Read more
In another one of the shockers of 2020, Nike has decided to end their biggest high profile sponsorship deal worth €78.6m with Brazilian football star Neymar Jr. after 15 years since the leading sports apparel brand signed him at a prodigious age of 13. “I can confirm Neymar is no longer a Nike athlete,” a … Read more