One of the world’s leading sports brands, Puma on Tuesday, announced a long-term partnership with ISL franchise Mumbai City FC as the club’s official kit sponsor effective from the 2020-21 season of the tournament. “We are delighted to be partnering with PUMA who share Mumbai City FC’s ambitions to push boundaries within our industries and … Read more
Sports apparel giant Under Armour launched an iconic sports marketing ad campaign called ‘Rule Yourself’. The campaign began in 2015 creating buzz to lead to the Rio Olympics 2016. The promotional channel included Under Armour’s very own signature athletes Michael Phelps (swimming), Stephen Curry (basketball), Tom Brady (football), Misty Copeland (ballerina), and Jordan Spieth (golf). … Read more
Delhi Capitals announced its partnership with Livingaurd as Official Hygiene partner and with Astral Adhesives as their brand partner for Dream 11 IPL 2020 edition. Despite the slowdown due to the pandemic, Delhi Capital managed to get 25% increase in sponsorship rate. They target to reach Rs. 60 cr. in revenue solely through sponsorships. Recently … Read more
Puma announced the signing of Brazilian superstar Neymar Jr. two weeks after the PSG forward left his long-time sponsor Nike. The world’s most expensive player confirmed his new role as Puma’s poster boy in an open letter posted on social media. In a statement, PUMA said that “as one of the most successful athletes of … Read more
Telecom company Vodafone Idea, recently rebranded as Vi, acquired the co-sponsorship rights of the live broadcast for the 13th edition of Dream11 Indian Premier League scheduled to begin from September 19th, 2020 in Abu Dhabi. Kavita Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea Limited said, “Our association with Dream11 IPL 2020 will provide … Read more
Kolkata Knight Riders (KKR) is all set to officially onboard Medimix as the Official SkinFit and Hygiene Partner of the team for the 13th edition of Indian Premier League (IPL) Medimix logo will be seen on the trousers of KKR team during all the 14 matches of the tournament. They will be taking care of … Read more
Sports Business news: Odisha FC announced the signing of T10 sports as the official kit partner for the 7th edition of the Hero Indian Super League. “Really happy to announce our association with T10 Sports before the start of the season. Happy to be working with Bijesh ji again and I am looking forward to … Read more
Sports Business news: IPL teams Chennai Super Kings and Royal Challengers Bangalore have announced lifestyle brand EUME as the official mask partner for the 13th edition of the Dream 11 Indian Premier League. The CSK franchise announced the signing on their social media platforms saying “While it’s time to #WhistlePodu, don’t forget to #MaskPodu! Safe … Read more
Sports Business News: Upcoming fantasy gaming platform Playerzpot have announced the signing of fast bowler Bhuvneshwar Kumar and opener Smriti Mandhana as brand ambassadors. The cricketers will be seen featuring in Playerzpot‘s ad campaigns and engagement activities. The lead bowler of Sunrisers Hyderabad Bhuvneshwar Kumar expressed, “As a cricket fan myself and fantasy league becoming … Read more
Cricket Australia has roped in Vodafone as the title sponsor for Australian Men’s Test cricket as part of a three-year deal which will also see the telecommunications company associated with the Women’s Big Bash and the Australia Women’s cricket team. They previously held the naming rights for Australia Men’s Test cricket from 2001 to the … Read more